eight questions I asked myself

personalHope JohnsonComment

AN INTERVIEW WITH MYSELF

I had a crazy idea to express my passions and heart behind TLBC through an interview with myself. Although no client will likely ever ask me these questions directly, I still want the answers there. I want my heart open to all of you, I want a real connection between not just my work, but me personally. 

 
 

TELL ME ABOUT WHAT YOU DO. WHAT MAKES YOUR HEART SMILE?
I'm a stationery designer for the creative bride looking for something extra special for her wedding stationery. I love flowers, simplicity, and handmade cotton paper. ...and cookies.

WHAT IS YOUR STRONG POINT?
I have always been creative at heart. The designing and planning comes naturally to me. However, what I love more than anything is connecting the bride to the project. I aim to resonate with each design decision, connecting back to the couple's story, so at the end of the day, the guests open this invitation, that no one has ever seen before, and say "oh this is SO Hope and Michael." 

WHAT DO YOU BELIEVE ABOUT THE WORK YOU DO?
I truly believe that stationery tells a story. One person meets another, they fall in love, the ring is given and the preface to this beautiful marriage begins. No two stories are the same, and if the wedding invitation is the cover to your book, representing the beginning of your marriage, no two covers should be the same.

WHAT IS SOMETHING YOU'D LIKE YOUR BRIDES TO KNOW ABOUT YOUR BUSINESS?
I want my brides to resonate with not just my work, but me personally. I approach each project as an interior designer would approach a blank space. It's a true collaboration. My brides bring as much to the table as I do and by the end of the process, we are going to be great friends. 

IN A WORLD GONE DIGITAL, HOW DO YOU HOLD TRUE TO PRINT?
How can I not? With the world at everyone's fingertips, there are fewer and fewer tactile items filling up your hope chests. From the wedding alone, other than your photographs, the invitation is one of a few things you'll actually preserve. I hope it hangs on your wall as a little reminder as to why you and your spouse chose each other.

WHY SHOULD A BRIDE OPT FOR A CUSTOM DESIGN OVER A PREDESIGNED PIECE?
Custom work simply paints an entirely different picture for you and your guests. For instance, I'm working on a commissioned project for one of my spring brides. She brought me a photo of a marigold painting that hung in her grandmother's home when she was a child. She wanted to incorporate this in the stationery design. Her mother is a florist and will be designing the floral arrangements that will display at her wedding. So of course, florals are a big symbolic element for her design. Another client of mine is an artist and spent her college years making handmade paper using recycled cotton. She is to be wed under the lights of this show-stopper barn in Texas, using her old paper installations as a backdrop to the head table. Her stationery will of course be letterpress printed on handmade, cotton-rag paper with these beautiful deckled edges... You simply cannot manufacturer tailor-made pieces like this.

WHAT DO YOUR CLIENTS FIND IMPORTANT?
My brides are often artists or designers themselves, or formerly one or the other. I frequently work with brides that, back in college, majored in printmaking ...or the interior designer that is overflown with ideas, but needs help putting them together. My brides definitely get it. They get that each element of the design has to have a viable intention. 

WHAT'S YOUR IDEAL DESIGN?
My design style is very organic, very simple actually. I love a single color letterpress print run on cotton paper. It's the pop I look for, that little something extra--a splash of watercolor across the names, incorporating hand lettering or illustrative artwork... I adore the final touches of assembly; wrapping all of your pieces in cotton twine with a sprig of eucalyptus tied in, a hand addressed envelope with vintage stamps ...those are the things that make my heart sing. 


Are we a match? Are you reading all of this saying "YES!, That's what I've been looking for." Well then nice to meet you. See, I adore working with that inner artist in you. That's what I like to bring out in my brides. If your heart melt when you pick up a piece of silk ribbon, if you feel like you need to squeal when your fingertips meet the texture of handmade cotton rag paper ...well I look forward to hearing from you! We're going to be great friends.